New gin themed boutique hotel announced for Shepherd’s Bush

AN AWARD-winning pub company has announced it will be opening a new boutique hotel in Shepherd’s Bush.

The new hotel at the Princess Victoria pub is the second boutique hotel from Three Cheers Pub Co.

The company, founded by Tom Peake, Mark Reynolds and Nick Fox, is opening the new five bedroom hotel on 9th June to coincide with World Gin Day.

Each of the individually-designed rooms is named after a famous gin cocktail – The Negroni, Bramble, Vesper, Gibson and Bronx – while the pub itself offers a choice of over 100 gins.

The Princess Victoria is Three Cheers Co’s newest pub, joining a portfolio of seven other pubs in locations around Clapham, Balham, West Dulwich, Battersea, and Kennington which is home to their first boutique hotel the Tommyfield.

Related: Find the best London boutique hotels.

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