Sir Hotels Debuts in London with Stylish New Sir Devonshire Square
Amsterdam-based boutique brand Sir Hotels has made its UK debut with the launch of Sir Devonshire Square, a stylish new property in the City of London. The 81-room hotel is set within a restored 17th-century textile warehouse, blending heritage architecture with bold, design-led interiors.
The address places guests in the Square Mile, moments from Liverpool Street and the bustle of Spitalfields Market. Interiors have been created by Maison 191, with influences from Bauhaus geometry and mid-century modernism layered onto the building’s original brickwork and industrial proportions. Warm tones, bespoke furniture, and locally sourced artworks help create a sense of place while maintaining the hotel group’s distinctive aesthetic.
Accommodation includes 14 individual suites, while public areas are designed to feel more like creative living spaces than formal hotel lounges. Guests can enjoy an all-day dining spot, a lively lobby bar, and a boutique retail concept featuring collaborations with independent makers. A rotating art gallery will further strengthen the cultural connection. A signature restaurant and a private members’ club are planned as part of the next phase.
Sir Hotels has established a reputation across Europe for properties that reflect their neighbourhoods, with locations in Amsterdam, Berlin, Hamburg, and Barcelona. The arrival of Sir Devonshire Square brings that ethos to London, offering a boutique experience rooted in both the history and the energy of the City. For travellers looking to combine design with location, it marks a notable new addition to the capital’s hotel landscape.
