Germany boutique hotel operator Ruby Group announces new London site

A GERMAN boutique hotel operator has announced it will be opening its first London hotel.

Munich-based Ruby Group says it will open a 76 room hotel at Lower Marsh close to Waterloo by the end of 2019.

The new ‘Ruby Lucy’ hotel is one of three international hotels just announced by the company which has an existing portfolio of sites across Germany and Austria.

Planning permission for the new hotel designed by architects Studio Kitson was given by Lambeth Council earlier this year. The new scheme, with integrated shops and restaurant, will replace a post-war development that spanned eight historic plots.

Michael Struck, who founded Ruby in 2013, commented: “We accommodate luxury in a relatively condensed space, similar to luxury yachts, and we forego unnecessary services. Thanks to proprietary technical innovations, we plan, build and organise ourselves differently from conventional hotels.”

Image: Supplied by Ruby Group

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Rob Powell
Editor of BoutiqueHotels.co.uk
Editor of BoutiqueHotels.co.uk

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